CultureFish is defined as:

1. A talent trust of artists, editors, translators, film makers and online marketing, public relations and Internet professionals with a need to pursue excellence in arts, letters, manners, and communication pursuits across borders.

2. A team of friends dedicated to introducing ethical and passionate ideas effectively and sensitively into any cultural medium.

CultureFish (文化鱼), through its slogan "如鱼得水" (Like a fish in water), implies skill and dexterity at a task. Our English slogan, "Making Digital Waves," speaks to our use of sophisticated content management, cutting edge networking, interactive and visual media, paid ad campaigns, organic search empowerment and public relations to pursue excellence through new media that will best reach consumers in their native tongues. The team, together fluent in more than 10 languages, offers world class services to bloggers, SMEs and multinationals in any geographical region.

Each member of our diverse team is ethically and socially bound to best practices in SEO/SEM, and all aspects of business. Some profits are set aside for environmental and humanitarian causes: The China Dreamblogue, and our digital internship program are two such projects. CultureFish will always provide generous time and talent to nurture promise, especially in individuals or enterprises facing socially difficult challenges.